Microbiome & Genetic Wellness Distribution

The best wellness science, sourced globally, delivered to Europe

FloraVia curates premium microbiome and genetic wellness products from leading laboratories in the US and Asia, and brings them to European consumers.

The Opportunity

Europe's wellness testing gap is widening

US and Asian labs are shipping innovative microbiome and genetic tests directly to consumers. European buyers have limited access, fragmented options, and no trusted pan-European curator. FloraVia bridges that gap.

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Fragmented regulation

IVDR complexity makes it hard for foreign labs to enter Europe directly. FloraVia navigates this for them.
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No pan-European distributor

Existing players are single-product or single-country. FloraVia aggregates the best from everywhere.
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Innovation asymmetry

The most advanced microbiome science comes from US/Asian labs. European consumers deserve access.

Product Focus

Curated wellness categories

Gut Microbiome

Comprehensive gut flora analysis using shotgun metagenomics and 16S rRNA sequencing. Personalized dietary insights and probiotic recommendations.

Oral Flora

Oral microbiome testing that reveals connections between dental health, systemic inflammation, and overall wellness. A rapidly growing category.

Genetic Wellness

Non-oncology genetic tests for nutrigenomics, pharmacogenetics, carrier screening, and lifestyle optimization. Science-backed, consumer-friendly.

Global Sourcing

From the world's best labs to your doorstep

FloraVia partners with leading laboratories and producers across three continents, evaluating each on scientific rigor, scalability, and regulatory readiness.

United States

Home to the largest microbiome testing ecosystem. Viome, Biohm, Zymo Research, and dozens more producing world-class kits and platforms.

Asia-Pacific

Fastest-growing region at 23% CAGR. South Korea, Japan, Singapore, and India producing innovative, cost-competitive solutions.

Europe

FloraVia's home market. Brussels headquarters at the regulatory center of the EU, with distribution reach across all member states.

The future of European wellness runs through the microbiome. FloraVia is building the supply chain to make it happen.

Founded by a biotech entrepreneur with 20 years of experience in genetic diagnostics across European markets.